main profile archive selected projects

Pyotr Goloub is a computational designer, blurring the line between design and engineering. As design evolves from fixed environments into adaptable systems, he builds his own tooling to reshape the process itself, removing friction between idea and execution. This approach accelerates both his own speed and internal team workflows, without compromising precision or visual quality. Fluent across both creative and technical domains, he understands the underlying mechanics that connect them, allowing him to design with systems, code, and a clear awareness of how implementation shape material and ultimately the outcomes.

[email protected]

B10

FEG

Visual Identity

Netherlands

2024 Feb

Identity for Enschede’s environmental campaign

The campaign addresses Enschede residents through a visual language that carries environmental messaging into public space and everyday use. Large pink and green blocks hold rough-edged lettering, with “CO2 is cringe” as a direct point of entry. The same identity appears on tote bags, allowing the message to travel with the person carrying it. The work makes a local environmental campaign recognisable across different surfaces, using a short statement and a small set of repeated visual decisions

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity