B11

sizl

Visual Identity

UK, USA

2022 Jul

Identity for a high-end dark kitchen startup

sizl’s offer combines the convenience of a dark kitchen with an ambition to serve high-end meals. The identity translates that position into large black lettering, a restrained colour palette and sharp lime accents. Advertising gives short statements most of the space, while the wider work extends into logos and packaging. The task was to give a food service without a conventional dining room a visible character. The result is a graphic system that presents the meal and its convenience through the same direct voice