A079

Concert Hall Shalyapin

Poster

Russia

2022 Jan

A Nutcracker poster that invites you to crack your neck while reading

The title is set sideways in tall divisions across the poster, asking the viewer to tilt their head to read it. For this Nutcracker production, that movement became a small joke connecting the reader’s body with the idea of cracking. The theatre liked the device for its older audience. The design keeps the rest of the announcement within the same vertical structure. Its premise is a physical reading action, using the title’s orientation to give the familiar production a specific poster idea