B09

Montré

Visual Identity

Russia

2023 Jul

A quiet identity for a furniture reseller with rustic French character

Montré’s furniture and accessories provided the starting point for an identity centred on rustic French references. Earthy colours and vintage elements carry that character into the shop’s visual language. A restrained serif wordmark gives the name a quiet presence, including on pale printed material. The identity connects the objects being sold with the atmosphere around them, drawing on associations of warmth and craft. It gives the shop a consistent way to present its furniture and accessories through type, colour and material