HSWG

Visual Identity

Netherlands

2025 Feb

Identity for community run wineyard in the middle of the city for people who want to slow down

De Haagse Stadswijngaard, surrounded by sirens, rails, traffic, and cranes, asked for a new wine label for their 500-bottle batch. Instead, a full rebrand was proposed—shifting from “having fun” to slowness and most importantly sincerity, offering a pause in the city’s rush. The project expanded into a new visual identity, website, label, wine box, and a video series capturing the vineyard’s quiet resistance to the pace around it.